the equestrian Training center
and Project Mustang
project mustang is The newest addition to our training center, a for-profit collective of professional horsemen, government agencies and business leaders concerned with the future of the species, including how they are trained and maintained.
Thinking outside the barn
Mustang adoptions are historically low, but not due to a lack of demand. Competitions, awareness campaigns and the addition of the Trainer's Incentive Program - TIP, created A NEW DEMAND FOR 'gentled' mustangs.
Project Mustang was founded by Jonathan Deeley and Seth "Bubba" Whitley, both combat veterans, professional horse trainers and TIP participants.
"With four mustangs, gentled and eating our hay, all while waiting to be adopted, Bubba and I had an idea. Current advertising methods weren't effective and we needed to think outside the barn.
"When the dust settled, we had our mobile app. It is designed to connect trainers and their ‘gentled’ mustangs to waiting adopters. And we decided it should be free."
professional horse training
combined with superior technology
in addition to our daily training, we developed a
Mobile App, with collaboratively-collected
and combined databases (including every adoptable mustang
and certified trainer), potentially locating
permanent homes for every eligible mustang.